In , Noah McVicker and his nephew Joseph invented a substance for cleaning wallpaper. The substance did a fairly good job, but the two soon recognized its potential as a child&#;s toy.
Play-Doh was originally off-white, and came in 1 1/2 lb. boxes. Soon, the McVicker&#;s company, Rainbow Crafts, started selling blue, red, and yellow Play-Doh. These varieties came in gallon paint cans. These large containers were intended for sale to schools.
Department stores took an interest, so they soon started selling smaller containers. Sales were brisk, and a patent was applied for. It took nine years before it was granted, though, governmental red tape being what it is.
The gooey stuff was a huge hit. Rainbow Crafts sold millions of little containers of Play-Doh before selling out to General Mills in The McVickers were content, retired millionaires.
Play-Doh continued to be turned out by the millions of pounds. Accessories were added like the press that would create long strands in the shapes of stars, tubes, strings like spaghetti, triangles, etc. I never had that press, but I did spend endless hours making stuff.
The scent of brand new Play-Doh was heavenly. We probably would have
En La masa de modelar "Play-doh" entró al mercado como un juguete educativo, seguro para niños de 2 años o más. Su mayor diferencia con respecto a la plastilina común en términos "prácticos" (más allá de su composición y posibilidades reales) era su maleabilidad, haciéndola mas accesible y cómoda para edades preescolares.
Este producto hizo millonario a su creador Joe (joseph) McVicker y a su familia.
Sin embargo la Historia de este material se inicia en la compañía "Kutol Products" propiedad del padre de Joe, Cleo McVicker (una empresa mas relacionadas con material de limpieza -especialmente jabón en polvo- que con insumos escolares) y un producto inventado por su hermano Noah McVicker (tío de Joe), quien diseñó una pasta para limpiar el tapiz de las paredes de manchas y hollin en los años 30 .
Interesante hacer un brevísimo viaje al pasado y recordar que las casas en aquella época debían calentarse con carbón, el uso de calderas generadores de calor que debían ser constantemente alimentadas, lo cual era algo un poco "sucio" y generó la necesidad de un limpiador efectivo para paredes que pudiera usarse en seco, y ahí entra Noah McVicker en el cuento. Interesante no?
La his
What child doesn&#;t like Play-Doh? But do you know who invented it?
It was invented by two brothers Joseph and Noah McVicker of Ohio. Their company, Kutol Chemicals, produced a wallpaper cleaner called Cincy, but it didn&#;t sell, until one day, their sister, who was a nursery school teacher, gave them an idea.
Her pupils didn&#;t like the usual modelling clay, as it was hard to shape and mould. So, she let the children use Cincy wallpaper cleaner and it worked brilliantly.
Unfortunately, Cincy had a drawback, it stank! So the brothers added almond perfume to the off-white goop, giving it it&#;s distinctive scent, and took their invention to an educational convention, where a department store bought some for their toy store. It became a huge seller and success.
If all the Play-Doh made since were extruded through the Fun Factory, it would make a &#;snake&#; that could wrap around the world almost times.
Como surgiu a massinha de modelar?
Na década de , os irmãos Noah e Joseph McVicker trabalhavam em uma fábrica de sabão e produtos de limpeza da cidade de Cincinnati (Estados Unidos). Eles estavam tentando criar um produto que servisse para limpar o papel de parede das casas, removendo a poeira sem estragar o papel.
Noah e Joseph perceberam que o produto criado era ideal para as crianças — ele era divertido, não tóxico e reutilizável. Então, apresentaram amostras da massinha de modelar em escolas e jardins de infância de Cincinnati. Com o sucesso do produto, fundaram a empresa Rainbow Crafts, em , e a massinha de modelar Play-Doh.
Primeiro, a Play-Doh foi vendida na seção de brinquedos da loja de departamento Woodward & Lothrop, em Washington (Estados Unidos). Depois, passou a ser comercializada em todo o país. Só havia a versão branca, que vinha em potes de gramas. Em , vieram as cores amarela, vermelha e azul.
Nas décadas de e , a Play-Doh chegou a outros países e se tornou muito popular. Surgiram mais cores e potes de diversos tamanhos. Em , foi adquirida pela empresa Hasbro, que vende o produto até hoje. Com o tempo, surgiram diversas marcas de massinha de mod
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